CUSTOMER RELATIONS MANAGEMENT (CRM ):
Product based companies, e-commerce companies or any other companies which deal with the customers directly would like to retain the customers. Retention of the customers takes place only when a seamless experience is given to the customer while dealing with your company. A seamless experience to any customer is possible only when a technology is in place since any manual methodology will not be effective for large number of customer base. For such situation, a CRM tool is necessary to be in place. Customer Relationship Management refers to the practices, strategies and technologies that companies use to manage, record, evaluate customer interactions in order to drive sales growth by enriching relationships which their customer bases. CaprusIT, CRM systems are designed to compile information on customers across different channels such as Website, Live Chat, Mobile phone etc. Sale force automation, Customer Service Management, Marketing Automation and Partner Relationship Management are few services CaprusIT offers under Customer Relations Management services.